Sunday, March 19, 2006

techniques of advo-persuasion

in doing some research for work, i stumbled on this int w/psychiatrist-advo consultant clotaire rapaille, where he talks about appealing to ppl's reptilian brain to sell products. fascinating and scary stuff, but he makes some interesting points.

"let the products sell themselves / psychological methods of selling / should be destroyed" (d. boon)


Blogger sunlit doorway said...

oooh, i saw this FRONTLINE episode a year or so ago. had the foresight to hit "record" too. if you ever want to borrow the vid on vhs...

8:20 PM  

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